NOVEMBER 1, 2007 – LAS VEGAS, NV
MOTIVE CLUB and ARB HONOR DAVE AND CODY DAY AS MOTIVE HEROES AT
SEMA

Motive Club Builds a H.E.R.O. Jeep for a Young Cancer Survivor and his Dad

Who:

Motive Club and ARB Honor Dave and Cody Day as Motive Heroes

What:

Launching of Motive Club’s New H.E.R.O. (Help-Encourage-Rescue-Organize) Vehicle
Program with its first major project, a 1997 Jeep Wrangler TJ built for Dave and Cody
Day (a young cancer survivor) to use to deliver hope to others. Motive Club, with the
help of its Sponsors, built the H.E.R.O. Jeep and is sponsoring their mission trip to the
poor farmers in Oaxaca Mexico to deliver free wheelchairs and medical supplies to
their community.

When:

Dave and Cody Day will be presented with their H.E.R.O. Vehicle Thursday, November 1, 2007 at 3:40PM

Where:

Outside of the Convention Center between the Center and South Halls, Just East of
the Entrance to the South Hall at the H.E.R.O. Jeep

Why:

Motive Club donates 100% of its net profits to charities and worthy causes with an
emphasis on serving enthusiast families and growing the automotive hobby. Each
month, Motive Club features “Real Heroes” as the feature story in MOTIVE
Automotive Lifestyle Magazine on Motive Club’s website at www.motiveclub.com .
Father and Son, Dave and Cody Day, could not be a better choice. Just as true
heroes do, they have already committed themselves to helping others with their new
H.E.R.O. Jeep wherever and whenever they can. For more about Dave and Cody Day
and Motive Club, please see the background section below.

Media Contact:
Nicole Girkey or Chad Westfall
High Performance Prose, Inc.
818-355-4744 (cell)
nicoleg@hpprose.com

Background:

About Dave and Cody Day

Dave Day is the President and Founder of Grower’s First, a Christian Missionary
organization that serves the poor farming communities around the world
(www.growersfirst.org). His 9-year-old son Cody, was diagnosed with a brain tumor
two years ago. He has had surgery and chemo and spent much of the last two years
in CHOC Hospital for Children in Southern California. Cody is in full remission and
doing well now. Cody’s dad, Dave Day, used the promise of building a Jeep together
for a Rubicon Trail trip as an incentive to motivate Cody. Cody is now in full remission
which led Dave to buy a $400 1997 Jeep Wrangler that needed some help.

Dave turned to Ron Flint, President of Motive Club, for some help and advice on the
Jeep. Ron pulled together some sponsors and thanks to ARB, Jeeps R Us and a host
of others (list available upon request), the Jeep will be ready for it’s expedition to
Mexico during Easter in 2008. Motive Club’s website will cover the Father-Son story
from start to finish; from a toy drive for CHOC Hospital for Kids in January, to Cody
driving and delivering wheelchairs in Mexico over Easter Week and then to the
Rubicon in July to tackle the most infamous Jeep-trail in the world.

About Motive Club

Motive Club is a very different kind of enthusiast club; it is a champion for the family
and for the automotive enthusiast hobby. The Motive Club website features six
enthusiast areas filled each month with interesting people, great cars and fun places to
go and things to do. MOTIVE Automotive Lifestyle Magazine features the industries
top journalists profiling heroes from all corners of the automotive world.

Motive Club members receive discounts on major brand automotive and lifestyle
accessories. Members can enter to win: free products, a vehicle make-over and
opportunities to participate in special projects and experiences with celebrity heroes.

Motive Club is dedicated to making a difference in the world; 100% of net profits are
donated to charities and worthy causes.